Amir Hardoof is Simplify’s CEO, a veteran startup entrepreneur, and one of Israel’s leading small-business marketing experts.

Amir was one of the founders of Mediamind, an online advertising tech startup that was founded in 1999. Mediamind, after a successful IPO in 2010, was acquired in 2011 for $517M, one of the largest acquisitions of an Israeli tech company at the time.

Amir is one of Israel’s most sought-after small business consultants, with vast experience in online marketing, both for major brands as well as for startups and small businesses.

Amir holds a B.Sc. in Electrical Engineering as well as a B.Sc. in Physics, both from the Technion, Israel Institute of Technology.

Mor Sagmon is Simplify’s CTO, bringing with him 20+ years of software architecture and development experience.

Having worked with SAP for 15 years, Mor has served some of the largest customers in the world, and has had the privilege of contributing to the EU Commission Future Internet Enterprise Systems Research Roadmap 2025.

Mor played a key role in establishing SAP Israel, from analyzing the business viability to taking part in the leadership team, focusing on go-to-market, competitive analysis and sales operations.

As a business software leader, Mor also takes part in guiding entrepreneurs worldwide in becoming top business applications consultants with a comprehensive online training program. Mor holds a B.A in Computer Science from the Technion, Israel Institute of Technology.