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About us

Welcome educators and learners!

As educators, you inspire and shape the future every day in your classrooms. Our mission is to support you in this vital work by providing innovative tools that enhance learning and make teaching more effective and enjoyable. Founded by Amir Hardoof and Mor Sagmon, our app is backed by a wealth of expertise in technology and business innovation. We are committed to creating solutions that empower you to deliver outstanding educational experiences. Let us help you bring creativity and efficiency into your teaching methods with tools designed just for educators like you.

We also extend a warm welcome to learners using our app! We believe that every student deserves access to the best educational resources to foster curiosity, understanding, and a love for learning. Our app is crafted to make your educational journey engaging and fruitful, providing you with intuitive tools that cater to your individual learning style. Whether you’re in the classroom or studying remotely, our goal is to support your success and inspire your continuous growth. Dive into a world of knowledge with us and transform the way you learn!

Amir Hardoof, CEO

Meet Amir Hardoof, our CEO, who brings a wealth of experience from the startup world to our educational app. As a seasoned entrepreneur, Amir has been at the forefront of small-business marketing in Israel, making significant contributions to the field through innovative strategies and leadership.

Amir’s journey in tech began as a co-founder of Mediamind, a pioneering online advertising technology startup launched in 1999. In 2010, Mediamind went public with a successful Nasdaq IPO, followed by its acquisition in 2011 for $517 million—one of the largest acquisitions of an Israeli tech company at that time.

Beyond his entrepreneurial ventures, Amir is a highly respected business consultant known for his expertise in online marketing. His insights have benefited a wide range of clients, from major brands to startups and small businesses, helping them thrive in competitive environments.

Educationally, Amir is grounded in science and technology, holding B.Sc. degrees in Electrical Engineering and Physics from the Technion – Israel Institute of Technology. His academic background and professional accomplishments make him uniquely qualified to lead our team in developing educational tools that empower teachers and enhance learning experiences.

Mor Sagmon, CTO

Meet Mor Sagmon, our CTO, whose deep expertise in software architecture and development spans over four decades. Mor’s extensive experience includes a significant tenure at SAP, where he contributed to some of the largest enterprise solutions for global clients and played a pivotal role in shaping the future of enterprise systems as part of the EU Commission’s research roadmap for 2025.

Mor’s leadership was instrumental in the establishment of SAP Israel, where he analyzed business viability and contributed to the leadership team, focusing on market entry strategies, competitive analysis, and sales operations. His efforts have not only impacted major business operations but have also fostered growth and innovation within the company.

As a technology entrepreneur, Mor has been the leader in the development of the Simplify app, as well as an innovative AI-based application using the latest technologies, serving consumers around the world.  Mor is also leading the integration of AI technologies into the future versions of the Simplify app.

In addition to his corporate achievements, Mor is passionate about empowering the next generation of IT professionals. He leads a comprehensive online training program aimed at helping entrepreneurs around the world become top business applications consultants. His commitment to education and mentorship is rooted in his academic background, holding a B.A in Computer Science from the Technion – Israel Institute of Technology.

Mor’s combination of technical proficiency, strategic insight, and dedication to teaching aligns perfectly with our mission to provide innovative educational tools that support teachers and enhance the learning environment.